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Janine Benyus: Biomimicry is innovation inspired by nature

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Uploaded by on Dec 2, 2011

Janine Benyus helped bring the word biomimicry into 21st century vocabularies in her 1997 book on the subject. Her company, The Biomimicry Group, encourages biologists at the design table to ask: how would nature design this? She said our human society will create a more sustainable world in part by emulating the natural organisms all around us, which have already gone through billions of years of trial and error to find elegant and amazing solutions to process and design problems. This interview is part of a special EarthSky series Biomimicry: Nature of Innovation produced in partnership with Fast Company and sponsored by Dow.

http://earthsky.org/biomimicry/janine-benyus-biomimicry-is-innovation-inspire...

http://earthsky.org/

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  • haha :D!

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