Learn about the Internet as an advertising medium that offers fundamental value in a new economy where savvy is the new consumer status symbol.
Consumer shopping behavior has shifted in response to recent economic changes. In fact, many consumers believe that the current economic issues are long-term and will have permanent effects on how they spend money. Since consumers have become more discerning about their purchases, they are also spending more time researching and comparing in the online space, actively choosing to engage with the medium to scrutinize potential purchases.
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