Wikreate's response to Shackleton's iJam - Case Study
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Uploaded by wikreate on Oct 24, 2008
Viral Marketing campaign case study: Wikreate wanted to show that we know Viral Marketing through a successful case study to prove the point and generate buzz.
We decided to tap onto an existing success: the iJam campaign by Shackleton.
Under the excuse that the iJam that they sent to us was not really a 5J (the maximum quality for the Spanish jamon, we decided to return it at the Genius Bar of the Apple Store in San Francisco
We are getting more than 178.000 hits in YouTube and counting, mentions on mainstream media and more than 100 blogs and more than 100 emails congratulating us. Visits to our website multiplied by 10X.
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