This campaign is based on two short animated films about the suffering of crayons owned by people who dont use FedEx for the Asian market. The accent is on the brands level of expertise, without which delivery to Asian countries could end up being disastrous. This campaign is targeted at 22 countries in Europe, Asia and the Middle East.
Agency: Cherry and Cake
My colleague Jean-Pierre and I did the music and sound design for all Fedex animation ads :-)
dbminor 1 year ago