UCSI University has launched its Business Ideation and Innovation Centre (BIIC) in its Kuala Lumpur campus today. The Centre is primarily tasked with the responsibility to support the early stages of business ideation at the University by providing an entrepreneurial ecosystem for UCSI University staff and students as well as the community to thrive.
Administered by the Centre of Excellence for Research, Value Innovation and Entrepreneurship (CERVIE), The Centre is also a part of the University's aspiration towards becoming a Praxis University. Designed and facilitated by practitioners for practitioners, the Praxis approach exposes students to fundamental industrial practices and the underlying forces that make them work. This is achieved through work-based learning modules which fuse the acquisition of professional experience with one's studies.
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