2012 Kia Rio debut in Austin, Texas

AUSTIN, Texas -- With all-new ISG technology, class-leading horsepower and fuel economy of up to 40 miles per gallon (mpg), the all-new 2012 Rio 5-door hatchback officially debuted today in Texas Hill Country.

Set to join the Kia Motors America (KMA) lineup in the coming weeks and be joined by its sedan sibling later this year, the Rio 5-door offers world-class design to style- and environmentally conscious consumers along with class-leading fuel efficiency, cutting-edge technology and fun-to-drive performance.

Unveiled at the 2011 Geneva Motor Show, the sub-compact is the latest introduction in Kia's aggressive transformation, which has resulted in record sales and market share growth since the launch of the Soul in 2009.

Pricing for the all-new and completely redesigned 2012 Rio 5-door subcompact hatchback begins at an impressive $13,600 MSRP, while the Rio 5-door A/T starts at $14,7003 -- both lower than the previous generation.

The EX line starts at $16,5003 while the top-of-the-line, sporty SX trim starts at a wallet-friendly $17,700 and offers a plethora of consumer-friendly and upscale features, including stunning 17-inch alloy wheels and class-exclusive LED headlamp and tail light accents, a sport-tuned suspension with larger front brakes, projection headlamps, twin chrome exhaust tips, fog lamps, as well as standard UVO powered by Microsoft® voice-activated infotainment system (expected to be available this fall) with a 4.3-inch color touch screen and rear camera display.

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