Tourism Queensland's new brand, "Queensland, Where Australia Shines" - 15 sec cut

Tourism Queensland has unveiled its new branding, summed up in the powerful statement, "Queensland, Where Australia Shines".

To download the "Queensland, Where Australia Shines" tune as an iPhone ringtone, visit http://bit.ly/cDYnYz

A great holiday does more than just take you to places where you can see different things; it takes you to a place where the real you shines. The "Queensland -- Where Australia Shines" brand reflects that. It's about why we love living in Queensland. It's about adding value to people's experiences and showing how best to enjoy it. It's about discovering and sharing the magic of Queensland that only the locals can know and understand -- quite simply, Queensland is where Australia shines. And where you will too.

Category:

Travel & Events

Tags:

• Queensland
• New Brand
• Tourism Queensland
• Where Australia Shines

[inexplicable92]

The chick in the canoe isn't even paddling.

[rionhunter]

Yeah, what's with the chick mime-paddling?

[qlder]

Nice and concise!