Paul Johnson - How Precise Valuation Data can Help Dealers Accurately Price and Market Vehicles

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Uploaded by on Mar 17, 2010

Better manage inventory online, increase profitability

As the automotive market evolves, dealers need to be abreast of the valuation information available to them in order to market inventory effectively. Taking into consideration macroeconomic factors, industry trends and actual transaction data, refined valuations can be produced, giving dealers the upper hand in pricing. 

With accurate valuations, dealers have the opportunity to not only provide market-specific pricing to ensure accuracy, but also to build trust among consumers. In addition, when timely and market-reflective values are in place, dealerships can allay risk, minimize losses and increase profits.

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