GfK Tech Talk: Switching your Digital Ecosystem: A painful process?

Switching between smartphones (differentiated by their OS e.g. Android) is becoming increasingly difficult for consumers. When benchmarked against everyday services and utilities, consumers worry more about having to switch the type of smartphone they own than their insurance, home telephone or pay TV providers.

In this video blog, Richard Preedy explains why simpler, integrated user experiences are playing a huge role in driving this aversion to switching. These user experiences are no longer just device-specific, but relate to the wider ecosystem of digital content and devices.

Category:

Science & Technology

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• gfk
• tech
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• ecosystem
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• android
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• preedy
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