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Dean Garth Saloner: Role of Social Media in Marketing

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Uploaded by on Feb 25, 2010

Dean Garth Saloner of the Stanford Graduate School of Business introduces the panel discussion on leveraging social technology to make a difference. The public session was part of the GSB marketing course, the Power of Social Technology. A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.

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  • Finding the voice between the institution and the person is the hardest challenge....That's a really great observation.

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