Women in Advertising Presentation

This presentation asks the question, "Do we really live in a post-sexist society?" It provides examples of many forms of sexism in advertising through time, showing how these values remain deeply entrenched in society.

Category:

Education

Tags:

• Women
• in
• Advertising
• Quicktime

[annabrixthomsen]

Misogyny is not about men hating women. It is about us making 'objects' of the forms of Life we have separated ourselves from, within and as defining these life-forms as things, things that are not worthy or valued as Life, so that we can justify the abuse, degradation and devaluation that we expose life to in our delusional way of asserting ourselves as gods, as the judges over life and death. This is who and what we as humanity have become.

[wcuff1209]

De-valuation of women is de-valuation of life, perpetuated by everyone. Capitalism as the current money system is unacceptable, as it is clearly ushering us all to our extinction. Equal Money for All is the ONLY solution to stop abuse. Research it and support.

[spenceCID]

4:04 Brilliant!

[HockadayIX]

Yeah...no. Same shit happens to guys too. /dealwithit.

Longer version (slightly): Men are objectified as well in advertising. We have our own "models" to be compared to and ideal body images as well. Also a larger portion of spousal abuse is towards the men, you just don't hear about it. Same thing here.

[Aviva610]

Saying that they could just as easily feature men in these ads is true, and yet they rarely do. If it was one ad you could say it wasn't sexist, but when its a systematic pattern of dehumanizing women in greater ways than men in advertising, we can call it sexism.

[annabrixthomsen]

@akawhippy Exactly. From this perspective we can start seeing that it is really everyone against themselves and everyone against each other. We do not have to live this way but we have created a system where competing to survive is the only way to exist. There is another way: Investigate an Equal Money System.

[akawhippy]

@annabrixthomsen So is that why eating disorders are considered abuse--- emotional abuse. Because if it were men agaisnt us women, then how come both sexes surprisingly suffer from eating disorders? Is it because we believe that that's what the opposite sex expects. As if men are supposed to look like greek god-like sculptures and us women like barbies?

[annabrixthomsen]

@akawhippy People are trying to force themselves into picture-perfect images of what a "real man" or a "real woman" is - pictures that no one can live up to, because it is an unrealistic body shape and form we are supposed to look like (aka barbie). So it is sexism not from the perspective of "men against women", but from the perspective of us against ourselves, believing that only by abusing and starving ourselves can we become "perfect" - completely disregarding ourselves as life.

[akawhippy]

@annabrixthomsen But, I keep seeing lots of wieght loss images and images of superthin models. What does this have to do with sexism?

[ravendovev]

All of the old ads shown make a point of devaluing women but some of the newer ones just happen to feature a woman and could just as easily feature a man. But because they chose one of two genders, they are labeled "sexist." Also, this video inserts its own context into many of them. Some of them are legitimately sexist...maybe half.

[ScAgCoWbOy]

oh please... this is stupid! just fucking stupid!

[thingtoocoolforyou]

Great vid, and hurrah for Seether :-)