Bedroom Developers Beware

Operating System fragmentation is usually thought to be a real bugbear in mobile - making it harder for developers to get product to market at reasonable cost. But for established players with deep pockets, like gaming specialist Electronic Arts, fragmentation has an upside. It raises barriers to entry for those pesky "bedroom developers". Leila Makki speaks with EA Mobile about its plans to penetrate the mass market via smartphones. Watch the video!

Participant:
Luca Pagano, Vice President of European Publishing, EA Mobile

Category:

Science & Technology

Tags:

• EA
• Electronic Arts
• mobile gaming
• bedroom developers
• independent progammers
• Luca Pagano
• iPhone
• Leila Makki