Nokia World 2011 Panel Discussion: Thriving in the Nokia ecosystem - How to grow your audience

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Uploaded by on Nov 19, 2011

Panel Discussion at Nokia World 2011: http://events.nokia.com/nokiaworld/ titled "Thriving in the Nokia ecosystem - How to grow your audience" with

Scott Ellison from IDC
Andreas Lieber from Groupon
Martijn Jansen from eBuddy
Louis Gump from CNN
Holger Luedorf from Foursquare

Nokia World is an annual conference and exhibition devoted to all things Nokia, that took place this year on the 26th and 27th October in London. The two days were packed with captivating talks, inspiring discussions, exciting surprises, fruitful networking. The event offered visitors to experience all new mobile products, services and innovations from Nokia and partners.

Scott Ellison leads IDC's strategic analysis and consulting practice on consumer mobile apps, app developers, and consumer connected platforms including mobile OSes, smartphones, media tablets and how they integrate with other connected platforms including PCs, TVs, gaming consoles, and the connected home. Scott conceptualized, negotiated, and manages IDC's unique partnership with Appcelerator on mobile app developers. The Appcelerator-IDC partnership includes a quarterly joint survey report on Appcelerator's 100,000+ mobile app developers around the world to measure the rapid changes in app design, integration plans, OS perceptions and platform priorities. Scott is one of IDC's most prominent and recognized analysts.

Andreas is currently responsible for mobile business development and strategic partnerships at Groupon, focusing on global distribution and integration of Groupon's mobile services. Prior to joining Groupon, Andreas lead the team for strategic partnerships at Yahoo!, focusing on product development/integration, partner marketing and new business opportunities with mobile partners. Before joining Yahoo! in 2007, Andreas held roles as senior consultant at Detecon (Deutsche Telekom Consulting) and T- Mobile International. At T-Mobile he lead various high profile mobile data product development projects and managed teams in Germany and the UK. Andreas holds a business degree from the University of Aachen in Germany.

Martijn Jansen, VP Products and Marketing at eBuddy, is responsible for the global Product Management, Marketing, Design and Business Intelligence operations at eBuddy. Martijn started his career at eBay & Marktplaats where he was head of the Internet Marketing team and after a successful year at INSEAD moved to Skype to join the Product Strategy team. He joined eBuddy in November 2010.

Louis Gump is vice president of CNN Mobile, responsible for managing CNN's mobile business globally. Named to this position in July 2009, Gump directs CNN's mobile strategy and development to meet consumer needs and grow overall reach, usage and revenue. Gump coordinates among divisions to deliver world-class content across multiple mobile platforms including mobile web, downloadable applications, video and messaging.

Holger is VP of Mobile & International for foursquare. He has held positions in internet and mobile services since 1998. Before joining foursquare, Holger worked at Yahoo Mobile as a Senior Director of Strategic Partnerships, responsible for all of Yahoo's strategic partnerships with global OEMs. Prior to Yahoo Mobile, Holger worked at T-Mobile International and Red Message. Holger holds a German Diplom in Business and Japanese from Hochschule Bremen and an MBA from Duke University's Fuqua School of Business.

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