This week's Tracking Report provides a quick look inside the numbers for a host of high profile blockbusters including CARS 2, TRANSFORMERS: DARK OF THE MOON, THE ZOOKEEPER and the final HARRY POTTER film.
If you are unfamiliar with movie tracking, these numbers are the metrics studios use to monitor their marketing strengths and weaknesses and predict their eventual box office performance. While tracking is not always perfect it has long tended to be an accurate indicator of success or failure at the box office.
Our Tracking Report monitors four key categories -- Unaided Awareness. Total Awareness. Definite Interest. First Choice -- across the four key audience quads - Men -25, Men 25+, Women -25, Women 25+. The movies that track well across all quads - aka Four Quad Movies - are the ones with a clear chance at blockbuster box office performance.
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