Sydney Dogs and Cats Home campaign from M&C Saatchi / Mark / Sixty40
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Uploaded by BandTMag on Jul 15, 2009
This clip showcases the work animation house Sixty40 did with ad agency M&C Saatchi and it's digital arm Mark toward the end of last year for Sydney Dogs & Cats Home. This campaign won a coveted Yellow Pencil at the D&AD Awards in London last month (June)... We really like it, so if you don't know, get to know.
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Don't know why it would win an award.Didn't do the pound dogs any good, none got a home as a result of the campaign and didn't raise much money.
Wonder what the criteria was?
TheDogalog 2 years ago