As #6 of our series of the coolest mobile services in Japan, this week we are taking a look at mobagetown.
With more than 14 million members, mobagetown was the first and still is the leading mobile service in Japan to provide free games through a social networking platform with avatar features.
However, mobagetown has evolved far beyond this initial concept: Although free Flash and Java games on a social networking platform with avatars still constitute the core of the service, it has grown into a full-blown mobile portal with a diversified and highly sophisticated business model. It relies on a combination of revenues from mobile advertising, avatar-related revenues, in-game content
purchases and affiliate revenues from its portfolio of mobile commerce partner sites.
In 2008, the site made parent company DeNA, Co., Ltd. almost US$20 per user - at above 40% operating profit, certainly a figure that should makes most social networking services worldwide green with envy.
And, want to learn more about mobagetown? We have just published an in-depth report that will tell you all there is to know. Check out the details and take a look at the samples (around a quarter of the whole report!) here:
http://www.infinita.co.jp/en/research/mobagetown_research_report_v20.html
Still not enough? We thought so. So we did the same for both Mobile GREE and mixi Mobile, Japan's other two leading mobile social networking services, too:
http://www.infinita.co.jp/en/research/index.html
Thanks for tuning in!
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