Episode 14: Ten Coolest Mobile Services #6, Part 1

As #6 of our series of the coolest mobile services in Japan, this week we are taking a look at mobagetown.

With more than 14 million members, mobagetown was the first and still is the leading mobile service in Japan to provide free games through a social networking platform with avatar features.

However, mobagetown has evolved far beyond this initial concept: Although free Flash and Java games on a social networking platform with avatars still constitute the core of the service, it has grown into a full-blown mobile portal with a diversified and highly sophisticated business model. It relies on a combination of revenues from mobile advertising, avatar-related revenues, in-game content
purchases and affiliate revenues from its portfolio of mobile commerce partner sites.

In 2008, the site made parent company DeNA, Co., Ltd. almost US$20 per user - at above 40% operating profit, certainly a figure that should makes most social networking services worldwide green with envy.

And, want to learn more about mobagetown? We have just published an in-depth report that will tell you all there is to know. Check out the details and take a look at the samples (around a quarter of the whole report!) here:

http://www.infinita.co.jp/en/research/mobagetown_research_report_v20.html

Still not enough? We thought so. So we did the same for both Mobile GREE and mixi Mobile, Japan's other two leading mobile social networking services, too:

http://www.infinita.co.jp/en/research/index.html

Thanks for tuning in!

Category:

Science & Technology

Tags:

• infinitaTV
• japan
• mobile
• mobagetown
• gaming