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行銷企劃書撰寫技術與實務操作(world cafe 討論法)

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Uploaded by on Aug 12, 2010

world cafe 進行規則:
每組選出桌長與副桌長一位(定點)
桌長:主持討論
副桌長:記錄與繪圖

第一回合:
共同研討訂出行銷企劃主題、要項與架構(20分)

第二回合:
換桌 ,針對主題與要項內容探討(15分)

第三回合:
換桌,繼續探討並繪圖(15分)

第四回合:回歸本組,繼續完成任務(25分)

各組報告成果:每組7分鐘

指導講師:許崧庭 928-703456 ting@i850.com.tw

Category:

Education

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License:

Standard YouTube License

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