INSEAD professor Phil Parker has been granted a US patent for his software programme that writes books. It took him seven years to get the patent, and while the registered patent name is decidedly scholastic: Method and Apparatus for Automated Authoring and Marketing, the implications for the information age are not. It's not 'creative intelligence.' It's 'reverse engineering' -- deconstructing books into 'genres' and then writing software programmes to fit those genres.
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