Britannia Campus Recruitment Film 2008

This film was WIP for almost 6 months. It started of with the then VP, HR Mr.Ramesh Shankar when he said "Britannia is where we do and learn." It slowly started to appear in various parts of our own lives, the escalator sequence is my favourite and was the first thought. It was my wife, Vrinda's observation.The first draft was in English, then Kavita Rayirath came in with Hindi and added some very college like sequences. Thats when it started looking different.
Was not completely thrilled with the output. Felt, the cinematography could have been a little more voyeuristic to lend credibility. In fact in retrospect there are many more sequences that one could have added and the film could have been much tighter. The film seems to have worked very well for Britannia though.
We are immensely grateful to St.Josephs College of Commerce, my Alma Mater for giving us unconditional support to shoot this film. Thanks to Fr.Daniel and his team.

Title: "Learning By Doing"
Client: Britannia
Creative: Kavita Rayirath & Harsha Prabhakar Rao
Director: Harsha Prabhakar Rao
Line Producer: Mohan Kailasam
Assistant Directors: Vasu Dixit, Suresh Babu & Praful G
Director of Photography: Laxman Utekar
Art Director: Shashidhara Adapa
Casting: Chandrakanta
Colorist: Albert (Pixion)
Offline & Online Editor: Navnita Sen, Ashok VA & Rajesh (Prime focus)
Music Director: Abishek Arora

Category:

Entertainment

Tags:

• Learning by doing
• Britannia
• biscuits
• Recruitment
• film
• short
• retrospect
• experimental
• SJCC
• Short Film

[jaychella]

Need this with subtitles.. can any one help me out!!

[harshablk]

@jaychella - what is the purpose - will try to get it done...

Regards,

Harsha Prabhakar

[spark2k39]

Very nice effort..Who's done the voice over?

[harshablk]

In the voice of Mr.Raghubir Yadav, the actor

[harshablk]

Im amazed, this film has come back to me on facebook as a must watch!? How did this film after almost 2 years catch everyones fancy beats me! Youtube claims viewers in USA and Canada have watched it too

Im certainly not complaining!

Thanks a lot guys, this film was very personal for us... and most of the insights like the chalk on canvas shoes came from personal experiences...

Makes everything worthwhile

[mihirmodi]

So was this film made in-house or by an agency?

[harshablk]

Thanks for all the encouraging views... the best is yet to come

@Mihir - We at Black Picture Co. wrote, produced and directed it.

[prakharpg]

one of the best ads i've seen.... from chalk on shoes... to learning to whistle..... to the final tie and learning < doing

this one is awesome

[pavankumargm]

Loved it trully

[jaychella]

And when i shared it with my friends most of them understood the ad, but they wanted to know what the person is explaining since most of them don't understand hindhi.. !! Someone just translating will distort the beauty if the ad.. So requesting a subtitle..!!

[jaychella]

@Harsha: Its a very good ad..!! But i dont understand hindhi.. Need to know what the person is explaining

[adminstrator99]

i just loved this..

how this guy is explaining every thing thats cool...

[abhaythehero]

Simply superb advt. Its beauty lies in its simplicity !!!

[keshavbhat]

Loved it! My wife does not understand Hindi. Is there a way to provide English Translation without me distorting the beauty of the prose....

[aadienzo]

nice.. :)

[my7thsense]

i am a management aspirant from India (marketing-economics) who loves music and movies and loves making short attempts at them and this little thing you have done inspires me to do all the things i have ever dreamt of doing.

if you don't do more ads or write or copywrite or TRY to make movies then we will lose someone worthwhile.

do remember that we as kids look upto you guys for RIGHT BRAINED inspiration and DIVERGENT thinking. be our hope :)