B2B Technology Social Media PR: Best Practices Workshop

Friday, December 10, 2010

Use advanced social media marketing strategies to skyrocket visibility and sales—frontline practitioners reveal how to build loyalty, website traffic, press coverage, client satisfaction and sales
In just one half day, you'll cover:

• Best practices for using Twitter and Facebook as marketing tools for B2B technology products and services

• Secrets for starting a vibrant online customer forum, network or community

• Key elements every B2B technology online newsroom must have to boost press coverage and Google search ranking

• Which social media promotions work best to book more sales now?

• How to create communities of evangelists for your company

• How to track online conversations and mentions of your company---and how to respond when you don't like what you hear

• How to create a cost-effective social media strategic plan
step-by-step

• A bad review on Digg or other product rating sites:
What you can and should do about it

• Cultivating B2B technology products and services
bloggers: What works and what doesn't

• How to decide which social media are most valuable for your
company . . . and which you can ignore

• What should your online messaging strategy be---and how can you communicate it in just 140 characters?

• To blog or not to blog: How to assess blogging costs vs. benefits

• How to build a large and loyal following on Facebook, Twitter and LinkedIn

• Most effective uses of online video---and what you need (and don't need) to produce your own

• And many, many more tips, tricks, trends and inside approaches
Hear and confer with communicators from B2B technology products and services firms like yours, as well as other social media experts, who will share their "war stories" and valuable lessons learned

• Cisco Systems

• EMC Corporation

• IBM

• Intel Corporation

• Kronos Incorporated

• SAP AG

Category:

Education

Tags:

• B2B Technology
• Social Media
• PR
• Public Relations
• Communications
• Sally Falkow

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