Keyword Opportunity Tool in Google Adwords

http://www.kksmarts.com/ With the new Google Adwords interface, they introduced the Opportunity Tab. One of its features is that it will identify new keywords that Google believe you should include in your Adwords campaigns.

Now on the face of it, this seems a very good idea. However, it is an automated tool so not every keyword it suggests will be relevant to your campaign. Also the number of searches it is reporting for the keywords it suggests can be misleading.

In this video, Mike Seddon from KKSmarts will show you the new keyword suggestion tool and explain why you should be careful in taking it's suggestions at face value.

Category:

Howto & Style

Tags:

• google
• adwords
• keyword
• opportunity
• tab
• new
• interface
• suggestion
• tool