Part VIII - New Partnership between Innerscope & Ipsos

Shelley Zalis of Ipsos speaks to the benefits of this new partnership as a way to understand consumers today and how they are engaging with brands through new truly integrated products to help marketers understand research in context. Dr. Carl Marci, company CEO, also flags scale and database creation as crucial benefits this partnership offers for global research over time.

Panelists: Sebastien Lyon, Mars Petcare; Stacey Schulman, Turner Broadcasting; Maria Scott, Intuit; Libby Neuner, Invista

Hosts: Brian Levine and Dr. Carl Marci, Innerscope Research

Video recording from "Biometrics Deliver Value for Brands: Real Users Share Their Insights" held at ARF Re:think 2011.

Category:

Science & Technology

Tags:

• neuromarketing
• biometrics
• research
• media
• advertising
• conference