Fab's first television advertisement, "touched" creates a fantasy land where everything that's touched goes from drab to Fab. Fab is everyday design. Launched in June 2011 by Jason Goldberg and Bradford Shellhammer, Fab's mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world's most exciting designers, and to share their favorite design inspirations. Fab is headquartered in New York, NY and delivers to over 26 countries and counting across the globe. Features the song "Land of Gathering" by The Ceremonies. (www.theceremonies.com).