Why Radio Ads Just Don't Work

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Uploaded by on Feb 26, 2010

http://www.yourmarketingscore.com/ Do you advertise on the radio? Well if you do you should stop throwing your money away. The internet provides many great ways to advertise that won't cost you as much as radio. Find out why radio ads don't work.

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  • You are making presumptions which are weak or outright false, and drawing conclusions which are completely unsupported by actual research.

    Radio is a MORE visual medium than TV because it engages visual imagination rather than locking you into the TV director's limited visual image. I have written and produced over 100,000 radio commercials, and I know THOUSANDS of advertisers who would say RADIO is THE SINGLE MOST COST EFFECTIVE advertising there is.

  • And by the way dude, Podcasting is derived FROM radio. Where's your credibility at bro?

  • A picture paints a thousand words.....

    A word can paint over 6 Billion different pictures. You know why? When someone describes to you an elephant balancing on one leg on a stool in a circus ring, I can GUARANTEE you that the Elephant that I am thinking of is different to the elephant YOU'RE thinking of. THAT is why radio is just THE BEST!!! I disagree with everything you said in this video I'm sorry. Radio advertising is one of the most effective ways to advertise any business.

  • This is interesting, we see a screen with your company logo and we HEAR your voice, explaining why radio doesn't work. You tell your story very well, which is something radio advertising does every single day. I like your voice and delivery...you could have a future in radio! Yes, I work in radio and our advertiser testimonials tell the story of success with the power of sound.

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