Coca Cola Commercial

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astmo
September 15, 2006

Coca Cola "Genesis" "In the beginning God created the heavens and the earth." (Genesis 1:1) Some further toughts on Coke. You can put them in context to the clip or ignore them and just enjoy the...

Coca Cola "Genesis"
"In the beginning God created the heavens and the earth." (Genesis 1:1)

Some further toughts on Coke. You can put them in context to the clip or ignore them and just enjoy the video.

"Coca-Cola's advertising has had a significant impact on American culture, and is frequently credited with the "invention" of the modern image of Santa Claus (...).

Coca-Cola has been criticized for its possible negative health effects, including many urban myths."
(Wikipedia.org)

"One of The Coca-Cola Company's fundamental principles for conducting business around the world is respect for human and labor rights. We treat all our employees in over 200 countries in which we do business with fairness, dignity and respect. We and our bottling partners operate in accordance with local laws and we contribute to the communities we serve."
(The Coca Cola Company)

"(...) And now human rights groups and anti-poverty campaigners are calling for a global boycott of the world's most powerful drink - the latest in a string of multinational brands that have been pilloried for allegedly unethical and inhumane behaviour. (...) Campaigners accuse Coke of using ruthless tactics to ensure that it remains the world's number one brand. Coca-Cola, they allege, has caused droughts and poisoned water supplies in rural India, been linked to paramilitary gangs in Colombia and turned a blind eye to violent attacks on trade unionists in Latin America, Asia and Russia. (...)
(S. Carrell, The Independent)

"Coca-Cola has gone through a number of different advertising slogans in its long history, including, "(It's) The Real Thing", "Life tastes good", "Always Coca-Cola" and "Coke Side of Life". (Wikipedia.org)

"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."
(Marc Mathieu, The Coca-Cola Company)

Other theorists over time have linked kitsch to totalitarianism. The Czech writer Milan Kundera (...) defined it as "the absolute denial of shit." His argument was that kitsch functions by excluding from view everything that humans find difficult to come to terms with, offering instead a sanitised view of the world in which "all answers are given in advance and preclude any questions."
(wikipedia.org)

"LIFE TASTES BETTER WITH COCA COLA"

"Sarcasm is sneering, jesting, or mocking a person, situation or thing. It is strongly associated with irony, with some definitions classifying it as a type of verbal irony stating the opposite of the intended meaning. It is often used in a humorous manner and is expressed through vocal intonations such as over-emphasizing the actual statement or particular words. Use of sarcasm is sometimes viewed as an expression of concealed anger." (Wikipedia.org)

Category: Film & Animation

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Coca Cola Coke Genesis Advertising Commercial Animation

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WhackAwarcraft (4 days ago) Show Hide

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coke ftw!

OmgoshShow (1 month ago) Show Hide

-2

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PEPSI *

OmgoshShow (1 month ago) Show Hide

-2

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NO COKE - Pepi <3 : - )

randomllama101 (4 months ago) Show Hide

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lol thats kinda funny

teelvings29 (5 months ago) Show Hide

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That was stupid... then funny.

derektherock42 (7 months ago) Show Hide

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By that standard, what kind of propaganda is the Bible?

Brittany13098 (6 months ago) Show Hide

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i dont get how it relates to the bible. its a coke comercial....

derektherock42 (6 months ago) Show Hide

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And yet your calling this coke commercial "propaganda".

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derektherock42 (6 months ago) Show Hide

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They're pretty much trying to sell you their product. Kind of like every advertisement you see on TV.

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Coca Cola Commercial

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