Click on Jennifer Aniston's Sweater...or Me!

Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Companies like ConciseClick, VideoClix and ClickThrough are reporting tremendous engagement rates and purchase rates with their clickable capabilities. As a result, marketers from Mattel to Macy's are making their videos clickable, Daisy Whitney reports. For all the details on how hotspotting works, who's using it and what the powerful early data might mean for brands, check out this week's episode of the New Media Minute.

Category:

Entertainment

Tags:

• daisy whitney
• new media minute
• natpe
• digitalsmiths
• hotspotting