Krista Neher, Boot Camp Digital on companies using social media at SES Toronto 2009

Byron Gordon, SEO-PR, interviews Krista Neher, CEO, Boot Camp Digital http://www.bootcampdigital.com, about social media and whether big companies understand how to gauge its effectiveness as a marketing strategy. Krista says the first thing she does when working for a new client is to search social media and see how many people are talking about the client. The real question, says Krista, is whether as a brand you are engaging in the social media dialogue or do you want to let the conversation run on its own. Krista cites twitter use by companies such as Zappos and JetBlue as excellent examples of companies using social media strategies to bolster their brands. Krista also discusses the ways brands have been using social media ineffectively, creating spam instead of entering into a meaningful dialogue with its customer base. Companies need to respect social boundaries, says Krista, as they engage in a personal space. Companies need to ask themselves what their marketing objectives are before they start using social media tools.
More information: http://www.searchenginestrategies.com

Category:

Science & Technology

Tags:

• ses toronto
• Krista Neher
• Boot Camp Digital
• social media
• twitter
• zappos
• SouthWest
• JetBlue
• sesconference
• Byron Gordon
• 2009