Storytelling and Social Media Management (Part 1: Presentation)

A presentation serving as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online. For the following discussion, please see http://www.youtube.com/watch?v=KW6eSypkzTk

This presentation took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This presentation and subsequent discussion took place on Jan. 31 2011 as part of a session focusing on the themes of Storytelling, Narrative, and Transmedia.

This demonstration represents part of a larger work by MBA candidate Chris Arnett, and a blog featuring the slides used can be viewed at http://cjarne.tumblr.com. Please visit the Facebook group 'Social Media for Marketing and Management,' or use the hashtag #SchulichSMM on Twitter to follow the course discussions and projects.

Details about this work, such as sources and Creative Commons licensing can be found at http://cjarne.tumblr.com

Category:

Education

Tags:

• Schulich
• SSM
• Storytelling
• Social Media
• MKTG 6226
• lecture