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Peter Bakker (President, WBCSD) addresses the A4S Forum 2012

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Published on Jan 7, 2013

Peter Bakker is President of the World Business Council for Sustainable Development. He was the recipient of the Clinton Global Citizen Award in 2009; SAM Sustainability Leadership Award in 2010; and the UN's WFP Ambassador Against Hunger in 2011. In addition he is the Chairman of War Child Netherlands.

On 13th December he addressed over 200 international representatives from business, investors, the accounting community, government, academia and civil society, gathered together to consider 'the role of the finance and accounting community in future-proofing our economy'. The event focussed on the role of this community in helping organizations prepare for new economic, environmental and social risks and opportunities and the need for organizations to think in a more integrated way by embedding sustainability into their overall strategy and decision making processes.

Speakers included:

Peter Bakker, President, World Business Council for Sustainable Development who noted that, "Too many business models and strategies are dependent on the notion that current economic principles and capitalism are static. This is naïve."

Christianna Wood, Former Chairman of the Board of Governors of the International Corporate Governance Network, who shared her belief that, "Long term value creation requires the integration of sustainability into your strategy"; and

Jean-Marc Huët, CFO, Unilever, who emphasized that, "Growth and Sustainability are not in conflict. In our experience, sustainability drives growth."

For more information, visit http://www.accountingforsustainabilit...

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