Long time Seattle music journalist Jonathan Cunningham was one of the presenters for an excellent panel called 'Creating a Music Based Economy'. He talked about the role journalist should play and how artist can better engage them. He insisted that all music journalist no matter how should create space to cover local and indie acts. He also said that journalist need to humble themselves and not try to create a hierachy where they are on top. The economy and fate of journalist and pretty precarious and forging good relationships with artists will be key so all can thrive together.
Cunningham also explained that artists should own and control media by doing everything from writing about themselves to filming themselves..
He loans some insight as to how publications and editors think..