IOC - The Best of Us - TEENS

The Best of Us Campaign: the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience.

The theme of the campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best of them.

The campaign has been developed by the Voluntarily United Group of Creative Agencies (United), part of the WPP Group. This first phase of creative development was led by Sra Rushmore / United, Madrid.

The IOC will work with United on a multi-dimensional campaign approach, comprising TV, online, print, viral promotion, experiential and PR activities. The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond.

Teens - The Teens television advert communicates that being an athlete can help teens overcome their insecurities either real or those imposed by their peers. It aims to demonstrate how sport can play an important role in boosting young peoples confidence. The film features young athletes from across the world, including Armenia, Belgium, Brazil, China, Egypt, Germany, Ghana, India, Israel, Japan, Mexico, Russia and the United States.

Category:

Sports

Tags:

• IOC
• Olympic
• games
• olympics
• international
• committee
• the
• best
• of
• us
• teens
• olimpíadas
• jogos
• olímpicos