Mere hours after completing the edit for the Lady Gaga/Mugler Born This Way collaboration that debuted in full Thursday (January 20), the short film's director, fashion photographer Mariano Vivanco, spoke to MTV News about the film, which not only debuts Nicola Formichetti as the line's creative director, but also gives fans a taste of a fresh Gaga song, remixed especially for Mugler.
The finished version of the track will appear on Gaga's album, to be released in May. Vivanco explained that what was supposed to be a small-scale Formichetti/Vivanco fashion video to display Mugler's new looks became a full-scale music video-like shoot once they knew Gaga would be involved — even if they didn't have the actual song until after they did most of the work.
"OK, I'll be 100 percent honest with you: We didn't get the music until after the video," Vivanco revealed. "Nicola hummed it to me and tried singing it to me. It was hilarious. And described it to me in a really articulate way. He said, 'It's techno meets Whitney Houston, in a really good way.'
"When he described that to me, I thought the best treatment to that would be to film it in slow motion 'cause I think house music with slow-moving images works," he continued. "I filmed a lot of scenes that were in my heart and in my mind."
It's hard to believe that Vivanco hadn't heard the song when he shot the eerie, moody scenes. But, he notes that a lot of the work to mesh the video and audio came in post-production.
After having a few hours to digest the dark, black-and-white art-house music video, Vivanco admitted that he loves the clip and said it was made only more special with the addition of the Gaga track.
"A short film for me is like a relationship: You have to love all the imperfections. Hell, I love the film. I think it's one of my favorite films I've done," he said. "Of course, words can't express the honor that [Gaga] would give us something so nice to work with. When I hear that song, and you hear it live like we did at the show, I'm like, 'She's done it again.' "
So, how does Gaga feel about it? "She called Nicola, and she said she loved the video," Vivanco said. "She's the queen of our times."
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Grammy-winning singer Lady Gaga debuted a remixed version of a track from her coming album "Born This Way," at the Thierry Mugler Men's fall-winter 2011/2012 ready-to-wear fashion show yesterday in Paris. Gaga created the remix, which includes a video, for Nicola Formichetti, the recently-appointed creative director of Mugler's ready-to-wear lines, not to mention Gaga's personal stylist and the man responsible for the infamous meat dress.
The video was directed by fashion photographer Mariano Vivanco and shot specifically for the event, Formichetti's first menswear collection show. The web-only film features Rick Genest, a Canadian model more popularly known as Zombie Boy, whose face and body are tattooed to resemble a skeleton.
Teases, snippets and tidbits of Lady Gaga's coming album, "Born This Way" have been leaking online since last September, but in the 3:44 minute film remix Lady Gaga served as music director.
What do you think of the remix? Leave your thoughts in the comments.
@retardedchipmunk Bitch Every One Loves Lady-Gaga
cupcake12757 11 months ago 3