SmartBrief's Lead Editor Sean McMahon sits down with "Internet Warrior" author Mike "Zappy" Zapolin to discuss the opportunities that Facebook's new changes have created for marketers. That said, Zapolin acknowleges this may create customer dissatisfaction and speaks to the importance of listening to your brand's audience and maintaining customer loyalty, using American Express as his prime example.
Link to this comment:
All Comments (0)