Augmented reality when using mobile at SES Toronto 2010

Tracy Falke, freestyleInteractive.co.uk, interviews Cindy Krum, Rank-Mobile, on the topic of augmented reality at SES Toronto 2010. Augmented reality is where you layer digital content on top of the real world. For example, in the case of mobile, your mobile phone's camera would shoot or film reality and then you could request via an application a layer of digital information on top of this reality. For example, a local search on pizza might give you a list of restaurants, which you could view digitally as a result of your screen being augmented with an augmented reality browser. Cindy says augmented reality is a boon to digital marketers because the technology allows you connect with not only the online but the offline world as well. Cindy goes on to describe an example of using augmented reality when house shopping.

Category:

Science & Technology

Tags:

• augmented reality
• tracy falke
• cindy krum
• Local search
• product search
• real estate
• buildings
• mobile search
• house shopping
• ses toronto
• 2010
• digital layout
• digital
• digital layer

[TracyFalke]

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