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Crowdsourcing (3/3/10)

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Uploaded on Mar 11, 2010

Crowdsourcing

Lukas Biewald, CEO, CrowdFlower
Sharon Chiarella, Vice President, Mechanical Turk at Amazon
Lilly Irani, Ph.D. Candidate, UC Irvine, Dept. of Informatics; Previously a User Experience Designer, Google
Leila Chirayath Janah, Founder and CEO, Samasource
Brad Stone, Technology Correspondent, The New York Times - Moderator

Since Jeff Howe coined the phrase crowdsourcing in 2006, the idea of tapping into the power of the human cloud has brought both innovation and controversy. From building a people-powered online encyclopedia to algorithm contests, crowdsourcing might be the worlds largest real-time workforce. But questions remain: Can you trust the crowd to give high-quality information? Will this movement allow a whole new way to work for the disenfranchised? How will being able to share knowledge more efficiently than ever before change the world?

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