BBC Comedy/Digital PR + Social Media

BBC Comedy commissioned us to promote the new series of Brian Pern, the spoof comedy about an ageing rock star played by Simon Day (The Fast Show, Swiss Toni).

The show featured a stellar cast including Michael Kitchen (Foyle's War, GoldenEye), Paul Whitehouse (The Fast Show, Happiness) and Lucy Montgomery (The Mighty Boosh and The IT Crowd).

We promoted the show and seeded a number of trailers, clips and behind the scenes footage.

As part of the social media campaign we set up and managed the YouTube, Facebook and Twitter channels which allowed fans to interact with Brian and watch extra content.

Results

•Over 75 pieces of online coverage including MTV.co.uk and NME.com

•Online coverage reached an audience of over 2,100,000

•Highly recommended rock star webisode!" NME.com

Related Hot Cherry clients: BBC One, BBC Three, BBC Worldwide, Disney Channel, Disney Junior, FX, Channel 4, E4

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• Brian
• Pern
• Simon
• Day
• Fast
• Show
• Comedy
• Funny
• TV
• BBCComedy
• Rhys
• Thomas
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry