Larry Huston - The Business of Innovation

Larry Huston is the founder and Managing Director of 4iNNO, a leading consultancy on Open Innovation. In this interview with Maria Bartiromo which aired on CNBC, Larry explains the philosophy of Open Innovation - the strategy of linking up with the world to create new sources of value through innovation.

Larry is a Wharton Fellow and teaches innovation at Wharton's Mack Center for Technological Innovation at the University of Pennsylvania. As the former Innovation Officer at Procter & Gamble, Larry was responsible for creating and leading P&Gs Connect + Develop strategy.

Prior to that, he held a number of positions at the company in the innovation area, including New Brand Development and Development of Global Innovation Infrastructures.

Category:

Education

Tags:

• Larry
• Huston
• CNBC
• Maria
• Bartiromo
• Innovation
• 4iNNO
• Wharton
• Procter & Gamble
• P&G
• Connect and Develop