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POET CEO Jeff Broin speaks at Ingreenuity Launch

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Uploaded by on Mar 11, 2010

Jeff Broin, the CEO of POET, spoke during the launch of the company's sustainability initiative, Ingreenuity. Broin laid out the goals for the initiative and announced that the company will seek to reduce water use to 2.33 gallons per gallon of ethanol production by 2014. For more information to to http://www.poet.com or http://www.ingreenuity.com.

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