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Uploaded by on Apr 29, 2011

Jack is a marked man.
Jack has just found a way to save his life.
All he needs to do is win an illicit, coast-to-coast race from San Francisco to New York

It's called The Run. An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies. All you have are your driving skills and sheer determination as you battle hundreds of the world's most notorious drivers on the country's most dangerous roads. In Need for Speed The Run, you'll weave through dense urban centers, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds, all the while evading a relentless police force prepared -- and willing -- to use lethal force to take you down.

Get ready to rip up the road! Adrenaline junkies and speed fiends will find themselves on the wrong side of the law this November when they race for their lives in Need for Speed™ The Run from Electronic Arts Inc. (NASDAQ: ERTS). The hottest blockbuster this holiday is a game that takes players on a heart-pounding cross-country race from San Francisco to New York. Launching on November 15, Need for Speed The Run lures players into an underground world of illicit, high-stakes racing. The heat is on -- and it isn't just the fuzz who are after you. Entering the race is just the beginning as you blow across borders, weave through dense urban traffic, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds. Powered by DICE's state-of-the-art Frostbite™ 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and car physics that hug the road even at top speeds all built around a gripping storyline. The cars are hot, the racing is intense and the story will have you at the edge of your seat... all the way from the Golden Gate Bridge to the Empire State building.

"This is the year that Need for Speed goes to the next level," said Jason DeLong, Executive Producer at EA. "We think that Need for Speed The Run is going to surprise people with its intense, thrilling story and big action feel. But the game would be nothing without hot cars and crazy-fast chases. So that is what we're delivering -- explosive racing that will have players flirting with disaster at 200-miles an hour."

Using the groundbreaking Frostbite 2 engine, Need for Speed The Run will set the bar with unparalleled visual quality and enhanced physics. Need for Speed The Run will also take immersive storytelling to a new level with cutting edge performances that will draw the player into a world with no speed limits, rules or allies. Autolog, the Need for Speed franchise's revolutionary social competition functionality, is back and better in Need for Speed The Run as it will continue to reinvent how people play games, track career progression and compare game stats.

Why use the Frostbite 2.0 engine?

One of our goals with Need for Speed The Run was to set the bar for visuals higher than any previous Need for Speed, and working with DICE's revolutionary Frostbite 2.0 engine, we're able to do that. The visual quality in Need for Speed The Run is unmatched among action racing games.

"Three games in one year is a lot, what happened to the once-yearly Need for Speed?"

Black Box was the company that put Need for Speed on the map, and has been developing Need for Speed The Run for more than two years already. Even though we're more than six months away from release, we have some groundbreaking gameplay footage to show our fans at E3. Currently, there are three studios working on Need for Speed games, with Black Box and Criterion focusing on action racing experiences, and Slightly Mad Studios working on adrenalin-pumping simulations.

"What can we expect from Autolog in Need for Speed The Run?"

Autolog is back and better than ever. We've found plenty of new ways to encourage friendly -- but heated -- competition between you and your friends. Autolog is now a staple to the franchise and a feature we'll continue to grow with each Need for Speed game.

"Can you tell me anything about the story?"

All we can say at this point about the story is that you'll be drawn into an illicit, high-stakes race with no speed limits, no allies, and one goal: making it to New York first.

"You said this year Need for Speed goes to the next level, what does that mean?"

This year, we're pushing the limits of everything you've expected from a Need for Speed game, with a gripping storyline, awe-inspiring visuals, and the most intense racing experience you'll find anywhere.

"How good are the car physics in Need for Speed The Run?"

The development team is hard at work to create road-hugging physics that are in line with what you expect from an action racing Need for Speed game.

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  • Release Date is 15th of November

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