Paul Writer Interview: Naren Nachiappan, Co-Founder and Managing Director, Jivox India

Naren Nachiappan is cofounder and Managing Director of Jivox India, a venture-funded startup and has pioneered advanced interactive video advertising technology in India. Jivox has experienced revenue growth since inception and in the most recent year has grown by over 300%+, and now counts major brands such as Microsoft, General Motors, IBM, Proctor and Gamble, Unilever, Coke, Pepsi, Mahindra and Mahindra, Fiat, VW, Sony, Google, IBM, ICICI Bank, AXIS Bank, and HDFC Bank among its customers.

In this interview with Padmaja Nagarur, Naren talks about how the interactive video advertising industry is still in its infancy and Jivox, among other players, will continue to evangelize and influence the industry's growth. Shot on the sidelines of Ad-tech, New Delhi (27-28 Apr, 2011)

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• jivox
• interactive video advertising
• naren nachiappan
• paul writer
• b2b marketing
• komli
• vdopia