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Scenario 3: Shared Ownership

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Uploaded on Jan 9, 2012

FutureScapes is all about imagining what the world of 2025 will look like and how technology will help us in the future. To help us think more deeply about the possibilities, we've devised four films showing what one person's life might be like in 2025. These scenarios are a result of an open and collaborative process involving people across Sony and Forum for the Future, as well as leading futurologists and experts from a range of fields. They aren't predictions of the future, but are intended as thought starters designed to stimulate reflection, debate and innovation. To find out more and download a full pdf with more information about each of these scenarios, head to http://www.sony.co.uk/futurescapes.

In this scenario - Shared Ownership - global governments have foreseen climate instability and instigated a strict programme of carbon limitation measures to defuse its consequences. The results are high carbon costs - and an entirely new perception of ownership. There is both a personal and a business innovation aspect to this future. Creative development of new business and service models is vital and governments have encouraged this by setting a carbon floor price -- but this is not a planned economy.

What do you think 2025 might look like? How might technology help us meet some of the critical challenges of life in 2025? We want to hear from you! Your thoughts will go on to form a brief for a number of key thinkers and designers as we move forward into the concepting phase of the project. Why not record your own video of your as part of our 'Imagine 2025' project - tagging it "imagine 2025" and "futurescapes" - or have your say over at http://www.facebook.com/openplanetideas or http://www.twitter.com/better_futures.

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