October 9 DATAROCK was shooting scenes for the upcoming 'California' video at FILTER Magazine's Culture Collide Festival in Los Angeles, CA.
In this exclusive behind-the-scenes video, DATAROCK singer, Fredrik Saroea, talks to the director, Gerald V. Casale of DEVO, about the concept of the video, while enjoyin the beautiful view of sunny LA from the rooftop of the Soho House in West Hollywood.
The sound is unfortunately distorted by the cool Californian breeze, but do try and block the noise out, cause this is a moment of magic for any DEVO & DATAROCK fan out there.
Enjoy!
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