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Industry Sponsored Education and Marketing (Pt. 3)

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Uploaded by on Jan 22, 2008

The Schools of Pharmacy and Medicine at UC San Francisco present a progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by this marketing, but studies indicate otherwise. In this program, UCSF's Kirby Lee discusses industry sponsored education used as marketing. Series: UCSF Marketing of Medicines: Critical Skills for Clinicians [1/2008] [Health and Medicine] [Professional Medical Education] [Show ID: 13886]

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LICENSE: Creative Commons (Attribution-Noncommercial-No Derivative Works).

For more information about this license, please read: http://creativecommons.org/licenses/by-nc-nd/3.0/.

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  • I just finished a study of these issues and agree with ebmdoc that this is a very good overview of the topic. Well done. There are lots of new free educational materials and tools for clinicians available on the Intenet now on this subject.

  • Important topic, nice, clear review, well presented.

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