Pay-Per-Click (PPC) Best Practices - Pilot Case Study

RWeb Consulting discuss how to quickly setup up a basic pilot program for a Pay-Per-Click campaign. Visit http://www.RWebConsulting.com to contact our web consulting team.

The video explains how a client got a 10% click-through-rates (CTRs) on their ads and converted 5% of the traffic during the PPC pilot program (pre keyword and landing page optimization testing took place)!

* Keywords - Focused keywords that are likely to attract visitors to your website that convert into customers.
* Ads - Include keywords in headline, demonstrate your product's unique selling point (usp) and give a "teaser".
* Landing Page - Include keywords in the copy, elaborate your unique selling point, provide product photos and have clear call to actions.

Category:

Science & Technology

Tags:

• google adwords
• pay-per-click
• ppc
• setting up ppc
• setting up adwords
• high ppc conversions
• high ppc clickthroughs