We've teamed up with Elastoplast http://www.elastoplast.co.uk/ and children's TV presenter Kirsten O'Brien to encourage parents to get clued-up on basic and life-saving first aid, and teach their children crucial life skills. In the first of three short videos Clive James provides advice to ease the concerns of 75% of parents who'd feel helpless if faced with a child that was choking or suffering a head injury.
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