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Part 4 of 5 - How to Make Better Decisions - BBC Horizon

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Uploaded by on Aug 3, 2009

We are bad at making decisions. According to science, our decisions are based on oversimplification, laziness and prejudice. And that's assuming that we haven't already been hijacked by our surroundings or led astray by our subconscious!

Featuring exclusive footage of experiments that show how our choices can be confounded by temperature, warped by post-rationalisation and even manipulated by the future, Horizon presents a guide to better decision making, and introduces you to Mathematician Garth Sundem, who is convinced that conclusions can best be reached using simple maths and a pencil!

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Top Comments

  • holy shit priming actually works, i tried it

  • Thanks for posting this video.

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All Comments (15)

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  • Music 1:55? anyone?

  • So how can now, watched this video help with my decision makings?

  • @shirusubemonaku An unorthodox idea is USUALLY a sign of a breakthrough?? And where exactly do you get your facts from?

    And if you think mainstream scientists are dumb as fuck, you're obviously not too bright yourself...

  • 9:08 an unorthodox idea, is usually a sign of a breakthrough. Mainstream scienctists are dumb as fuck

  • BS ... the ( hot & cold ) interaction may NOT have been the same. Was NOT a controlled environment.

  • There was no baseline measure of their personalities... That experiment showed NOTHING conclusive... *I cry* Priming is a pretty well supported phenomenon and I don't doubt it but this experiment wasn't soundly conducted...

  • If you don't think people can't tell the future, check out Edgar Cayce...

  • are you kidding me. Snotgrass xD

  • The decision making "choosing a person" is not so interesting as if this was a real life "choice". Just choosing a person based on look in a test doesn't have impact on the decision makers life. But if he was to think about whom to marry (or date) "in real life", the situation would be so very different.

  • Heat or Chill?

    Or is it the elegance of coffee and the immaturity of cola?

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