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"A movement, more than a strategy" Timbuk2 Pt 2 by Spreadshirt

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Uploaded by on Jun 3, 2009

An interview with Kevin McSpadden, Timbuk2 CMO about the yummy stuff in inspiration, design and quality. Kevin ends the talk with the line, "You have to think of it as a movement more than a strategy", when speaking about building a dynamic company with a following. It is a great summary of the power of Timbuk2!

Covered in this Pt 2 vid:
+ Functionality and finish plays into creativity
+ Their personalization capabilities... they were the first and continue to be the best
+ How people feel about their bags... it's a relationship!
+ And the surprise reveal that I spend more time with my bag than with my husband. (Sigh)

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People & Blogs

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Standard YouTube License

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All Comments (4)

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  • first of all.. how is dat guy holdin dat glass!

  • chrome

  • whata ledgend

  • Awesome, I really like the way Timbuk2 thinks.  *thumbs up*

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