Street Team Marketing: Safeway Eating Right Costumed Characters

At this years San Jose Rock n Roll Marathon, Attack! Guerrilla Services teamed up with Safeways health conscious Eating Right brand to increase awareness of the chains Spot Your Needs dietary program. Attack street teams educated consumers on the brand and offered personalized keepsakes for expo attendees by marrying digital photography and First Place finish green screen renderings. These extremely popular promo materials were given out in exchange for valuable consumer data. On race day, colorful costumed Spot characters lifted runners spirits by joining the race at various mile markers, and cheering runners on from the sidelines at the finish line.

Category:

Entertainment

Tags:

• Attack! Marketing
• Street Team Marketing
• Guerrilla Marketing
• Costumed Character
• Event Promotion Agency