Design Academy Eindhoven 2007: David Schocken

'Occupations' (The Trailer)
Where Political Ideology meets Corporate Branding.
by David Schocken.
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Occupations is a documentary that follows the attempted branding of Combatants for Peace, a group of Palestinian and Israeli former fighters, by the New York based agency, Empax. The film focuses on members of the two organisations as they passionately communicate their ideologies across the raw nerve of the Israeli-Palestinian conflict.

This project, which started off as a small exercise in communications, grew rapidly drawing in substantial donations and over a hundred volunteers from Palestine, Israel, Lebanon, the US and Europe. Two filming crews were assembled, one following Combatants for Peace during their US tour of lectures, while the other followed Empax's team of graphic designers on their attempt to brand Combatants for peace. As the groups rejoined for the final presentation, the ideological intensity of the branding process became evident.
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Department of Man and Communication.
Design Academy Eindhoven Graduation Show 2007.
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http://www.davidschocken.com
http://www.whatisyouroccupation.com/

http://www.designacademy.nl/

Category:

Education

Tags:

• David Schocken
• Man and Communication
• Design Academy Eindhoven
• Dept. Heads:
• The Stone Twins