The tagline of the spot means Feel the music like never before. Under this concept, we can see all kind of objects that spring from inside these human-like piñatas. Those objects represent the torrent of emotions, feelings and memories that the music can generate.
And yes, Becks video was a big inspiration!
May 2010
Director: No-Domain
Agency: Publicis
Product: San Miguel Primavera Sound
Creative Directors: Marcelo Vergara, Fabio Mazía & Santiago Lucero.
Creative Team: Xavier Sitjar
Agency Producer: Gustavo Samaniego
Production Company: 8 de agosto
Executive Producer: Carolina López Caballero
Producer: Sergi Roda
DoP: Dani Robles
Postproduction: No-Domain
Music: Yeasayer Ambling Alp
@martinnavarrojuan si es esa la cancion. sale a partir del 2:30 de la cancion mas o menos.
alfredoiceman 1 year ago
In English: What is the song that sounds from the second 50?, and is not of Yessayer Ambling Alp ...
In Spanish (En español): ¿Cual es la canción que suena a partir del segundo 50?, y no es Ambling Alp de Yessayer...
martinnavarrojuan 1 year ago